Its About Time Hardcover 2500x2500 Transp

It's About Time

The Book

Safwan Signing Books CCAC

According to the Financial Health Network (formerly CFSI) financially underserved Americans pay $173 billion in fees each year.

Its About Time Hardcover

The Book

It’s About TIME invites readers into a head-slapping understanding of how we came to pay workers in this country and how an industry of predatory practices positioned to “help” the poor amid crises have resulted in massive financial stress and a loss of happiness and productivity. The book shares a fascinating look at the role “time” plays in our society and how it’s about time for company leaders to step into their heroic nature and right this injustice.

Buy the Book
Kip Tindell

It’s About TIME is an important and engaging look at the current way workers are paid, and a call for a systems change to improve the financial well-being of the millions of workers living paycheck to paycheck in our society. An outstanding conscious capitalist, Safwan is creating positive change and inviting everyone else to do the same.

—Kip Tindell

Cofounder and Chairman, The Container Store; Cochairman, Conscious Capitalism, Inc.

The Author

Safwan Shah

Safwan Shah

CEO, PayActiv, Inc.

An engineer by training and entrepreneur by accident, Safwan is the Founder and CEO of PayActiv.

Glenn Meier

In It’s About TIME, Safwan Shah offers an elegant and inspiring solution to the issue of living paycheck to paycheck in America. Shah breaks down the complex dynamics that underlie this problem in a welcoming and accessible way, then invites leaders to join him in answering the call to make business the greatest force for good in the world.

—Glenn Meier, Esq.

Founder, Center for Conscious Business Law; Shareholder, Holley Driggs

It's About Time

The Documentary