

According to the Financial Health Network (formerly CFSI) financially underserved Americans pay $173 billion in fees each year.

The Book
It’s About TIME invites readers into a head-slapping understanding of how we came to pay workers in this country and how an industry of predatory practices positioned to “help” the poor amid crises have resulted in massive financial stress and a loss of happiness and productivity. The book shares a fascinating look at the role “time” plays in our society and how it’s about time for company leaders to step into their heroic nature and right this injustice.

It’s About TIME is an important and engaging look at the current way workers are paid, and a call for a systems change to improve the financial well-being of the millions of workers living paycheck to paycheck in our society. An outstanding conscious capitalist, Safwan is creating positive change and inviting everyone else to do the same.
—Kip Tindell
Cofounder and Chairman, The Container Store; Cochairman, Conscious Capitalism, Inc.
The Author
Safwan Shah

Safwan Shah
CEO, PayActiv, Inc.
An engineer by training and entrepreneur by accident, Safwan is the Founder and CEO of PayActiv.

In It’s About TIME, Safwan Shah offers an elegant and inspiring solution to the issue of living paycheck to paycheck in America. Shah breaks down the complex dynamics that underlie this problem in a welcoming and accessible way, then invites leaders to join him in answering the call to make business the greatest force for good in the world.